Starbucks is the latest large corporation ditching Pride to protect its profits, showing rainbow capitalism’s limits.
Somebody tell Starbucks’s bosses that June is Pride Month. They’ve gone in the other direction. An internal memo, leaked to Starbucks Workers United—the Service Employees-backed group that’s aiding the grassroots union organizing drive at the coffee giant—orders local store managers to take down and remove all pro-LGBTQ material from their stores.
This is, of course, from a corporation that attempts to cultivate an image of inclusiveness. Yet its vicious campaign to prevent unionization of its stores, filled with so much labor-law breaking that it’s resulted in multiple federal court orders, belies that. So does its anti-gay edict. Workers in the Twin Cities first reported the memo, the same day, June 14, that Starbucks honchos publicly denied the firm is anti-LGBTQ.
“The manager of my store received an e-mail from the district manager last night regarding decorations,” a Minnesota Starbucks worker posted. “The memo instructed my manager—and perhaps other managers—not to put up decorations for Pride or any other holiday.”