The fierce Teen Boys stirring up the Online Beauty Scene

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Would you be inclined to buy makeup because a 10-year-old boy is showing you how to create a look on Instagram? If we’re talking about Jack Bennett of @makeuupbyjack, then the answer could well be a resounding yes.

Since convincing his mother to start his account in May, young Mr. Bennett, who lives in Berkshire, England, has amassed 331,000 followers and attracted the attention of brands like MAC and NYX, which have offered products to create looks. Refinery29 has celebrated him as the next big thing in makeup.

He is the latest evidence of a seismic power shift in the beauty industry, which has thrust social media influencers to the top of the pecking order. Refreshingly, they come in all shapes, sizes, ages and, more recently, genders. Hailed by Marie Claire as the “beauty boys of Instagram,” the early male pioneers, like Patrick Simondac (@PatrickStarrr), Jeffree Star(@jeffreestar) and Manny Gutierrez, (@MannyMua733), have transcended niche to become juggernauts with millions of followers. And their aesthetic is decidedly new: neither old-school-rocker makeup nor drag queen.

Read on.. 

Submitted by Jon Snow

Comments 10

  1. An attractive face [body?] doesn’t and won’t NEED makeup. If makeup is so necessary, maybe it’s time to see a real physician (Dermatologist) and correct whatever it is that is “needed” to be pancaked over. Costs? Add up the expenditures of all that makeup — and you’ll probably have enough to cover the doctor’s costs.

    If you’re doing makeup just for the stage/movie/TV/Halloween, then, fine, it’s understandable.

    1. This boy, looking at his pics, is clearly choosing to make his face into a canvas for his art. I don’t think he particularly cares whether his face is beautiful or not, because he didn’t create it.

  2. BTW, that’s 15 year old Jake Warden pictured.

    Boys are using make-up for artistic expression not covering up a problem. I am not foolish enough to attempt to explain art.

    1. Geezus Effing Keerist. Epic misspent youth. I can’t imagine thinking about him at all.

      1. I agree. When i was his age, (12), I donned my boy scout uniform and “Did my duty”. Not to queen and country, but to all the teen boys in camp. As a 12 year old my face and ass hole were caked in fresh and dried spunk. But the dirty little bastards would bring toffee into the camp afterwards as a thank you, (I was partial to liquorice toffee). Sometimes they even gave me 50p. Did that make me the camp whore? You bet you’re sweet ass it did. And I fucking loved every minute of it. The older boys even fought over me, to share their tent at night with. My speciality was and still is, blowjobs. I wish I was that age again.

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